About JSA in the Media
"3 Indicted in Nationwide Credit Fraud Scheme."
Federal prosecutors in PA indicted three men for presenting fake driver's licenses to obtain in-store credit, and then fraudulently buying high-end watches. JSA's help in the investigation is cited by the prosecutor's office.
National Jeweler
March 28, 2016
"String of Violent Robberies Hits Southern California Jewelers."
JCK Online
March 29, 2016
"Jewelers' Security Alliance Issues Special Crime Alert over Violent Robberies in Southern California."
Israeli Diamond Portal
March 29, 2016
"Southern California Jewelers Hit by Violent Robberies."
Seven recent violent robberies of high-end watches from jewelry stores.
Employees pistol-whipped and pepper sprayed, arrests in two cases,
National Jeweler
March 29, 2016

Plymouth Township, PA – January 9, 2016The two suspects pictured in the video reached into an unlocked showcase in a mall retail store and took watches. If you have information contact the Plymouth Township Police Department at 610-279-1901.
COMMENT: Showcases must be kept locked except when actually taking merchandise out or returning merchandise to the showcase. Regardless of how busy a store is, sales personnel, or a security guard, must have a view of customers at all times.

Suspect Image
The Black male subject pictured above is wanted for at least three grab and run thefts in three cities. The first theft occurred in Laurel, MD on February 7, 2016. On that day, the subject grabbed three bracelets from a display case. On March 18, 2016, in Bowie, MD the suspect inquired about purchasing a diamond bracelet for his girlfriend’s birthday. He then grabbed the bracelet and fled from the store. In his most recent theft, the subject grabbed a diamond ring in Baltimore, MD on March 22, 2016.

The subject has been described as being 5’7” and weighing 160 pounds. He has a thin build and is between 45-55 years old. He has a long gray beard and has worn a black and white hat in each theft. If you have any information regarding the identity of this individual, please contact Detective Pundt of the Baltimore County Police Department at (410) 887-2190 or contact the Jewelers’ Security Alliance at 800-325-1883.

HOMESTEAD, FL - May 5, 2016

On May 5, 2016 41-year-old, Humberto Herrera was arrested. Herrera is accused of committing an armed robbery at a department store on May 3, 2016.According to Investigators Herrera approached a jewelry counter and told the sales associate he was looking for a gift for his wife.
At that point, Herrera raised up his shirt and revealed a firearm in his waistband.
He threatened the sales associate and then ordered the employee to put jewelry into a plastic bag.

BETTENDORF, IA – May 7, 2016

The manager and co-owner of a jewelry store were arrested on May 4, 2016. They are both accused of possession of jewelry that they knew was stolen. According to Investigators, the two men purchased stolen jewelry in February valued at $16,000. The duo; identified as Jeffrey Taylor Hughes, 45 and Shane Michael Tague, 40 each face one charge of first-degree theft; which is a felony punishable by up to 10 years in prison.

PHOENIX, AZ – May 11, 2016

At approximately 3:52 p.m., a suspect said he was looking for engagement rings. He left the location stating he was going to check at another store. About an hour later, he came back to look at the ring in question. When the sales associate took the ring from the case to present it to him, he stood up and fled the store. The suspect is described as a White male in his early 30’s. He is 5’10” and has an athletic build. He has light blonde hair and a bruising under his left eye. He wore a black ball cap with a Fox logo. He also wore a long sleeve red flannel plaid shirt. He appeared to have tattoos on his right forearm. If you have any information regarding the identity of this individual, please contact the Phoenix Police Department at 602-495-5006.


The suspect was conversing with a sales associate and said he was in the doghouse with his wife and had to buy her a gift. The suspect looked at several pieces and was eventually handed a diamond engagement ring. He was also shown an enhancer. The associate removed the enhancer, but failed to get the other ring from the suspect. The suspect stated he liked the enhancer and needed to go to his car to get his money. The suspect left the store and when the sales associate went back to the case after the suspect failed to return, she realized that the suspect still had the other ring with him. If you have any information regarding this incident, please contact the Fayette County Sheriff’s Department at 740-335-6170.

NASHVILLE, TN - April 12, 2016

On the date mentioned above, burglars gained entry to a jewelry store by cutting a hole through the roof. The suspects then slid down a pipe into the workshop. They proceeded to ransack the store and cut into several safes. They took jewelry from display cases. Approximately $300,000 worth of jewelry was stolen. If you have any information regarding this incident, please contact Nashville Crime Stoppers at 615-742-7463.

CHARLOTTE, NC – May 5, 2016

At approximately 6:00 p.m., a subject asked if the store sold 24 Karat solid gold chains. The sales associate told him that the store did not carry a piece like that. The subject then pointed to a chain and asked to see it and try it on. As soon as he did, he fled the location with the merchandise. The suspect was described as a 21-year-old White male. He is 6’0” and has a thin build. If you have any information regarding this incident, please contact The Charlotte-Mecklenburg police Department at 704-336-7600.


1. Do not resist in a robbery.

2. Surveillance photos from eye-level cameras inside and outside the store provide excellent evidence for police.

3. Having buzzers on the door can help to keep out potential robbers.

4. Keeping a log book of suspicious incidents, and putting aside and saving surveillance video of suspicious incidents, can be a great help in subsequent investigations.

5. Sharing information and photos among jewelers and police, and with JSA, regarding casings and suspects can help prevent crime and assist with investigations.

6. Showcases with burglary-resistant, laminated glass and special frames can withstand many blows with a hammer and can prevent or reduce large losses. JSA has not seen robbers take retaliatory action when laminated glass is used and robbers are unable to enter a showcase or are able to take only a small amount of merchandise from a small hole. Furthermore, robbers frequently cut themselves on small holes and leave behind valuable DNA evidence from blood.

7. Do not keep any GIA grading reports or other lab grading reports in the same place as the diamonds are kept.

Listed below are the top ten “red flags” or warning signs that a criminal is in your store, including robbers, distraction thieves and grab and run artists. None of the red flags below prove a crime is about to happen, but jewelers should be aware that the red flags below are how many of today’s jewelry criminals commonly behave. While genuine customers can also have habits like these, a jeweler should take special precautions when he or she sees the following red flags. Remember, no red flag is conclusive, but each additional red flag should raise the level of security.


1. Is the person talking on a cell phone? Inform the person that you will be happy to serve them as soon as they finish their call.

2. Is the person wearing sunglasses? Suggest that the person remove the sunglasses to get a better view of the beautiful merchandise.

3. Is the person wearing a hat pulled low or a hoodie to conceal his or her identity?

4. Is the person wearing inappropriate clothing for the season, like a wool cap when the weather is in the 80s, or a raincoat on a sunny day?

5. Are large numbers of people entering together, for example, three or more people? Will you be able to adequately protect your merchandise with a large number of people inside your store?

6. Is the person putting large or bulky items, including coats, on the showcase, or moving pads, mirrors or other items on the showcase in order to block the jeweler’s view?

7. Is the person asking unusual questions, particularly about security, hours or schedules, or looking with unusual interest at your cameras or security equipment?

8. Is the person asking to see the “most expensive” watch or jewelry item in the store?

9. Is the person making hand signals or other gestures that appear to be communicating with other people?

10. Is the person walking around the store with their hands in their pockets in order to avoid touching anything in the store that would leave fingerprints.

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