About JSA in the Media
“9 Ways for Retail Jewelers to Reduce Smash-and-Grab Robberies.”
JSA offers practical security suggestions for reducing smash and grab robberies following a pattern of violent robberies in California.
JCK Online, May 31, 2016
“JSA Offering $10K Reward in Las Vegas Robbery.” Five male suspects smash jewelry cases and take high-end watches in a Las Vegas casino shopping mall after assaulting the security guard.
National Jeweler, May 25, 2016
"String of Violent Robberies Hits Southern California Jewelers."
JCK Online
March 29, 2016
"Southern California Jewelers Hit by Violent Robberies."
Seven recent violent robberies of high-end watches from jewelry stores.
Employees pistol-whipped and pepper sprayed, arrests in two cases,
National Jeweler
March 29, 2016

Plymouth Township, PA – January 9, 2016The two suspects pictured in the video reached into an unlocked showcase in a mall retail store and took watches. If you have information contact the Plymouth Township Police Department at 610-279-1901.
COMMENT: Showcases must be kept locked except when actually taking merchandise out or returning merchandise to the showcase. Regardless of how busy a store is, sales personnel, or a security guard, must have a view of customers at all times.

Suspect Image
The Black male subject pictured above is wanted for at least three grab and run thefts in three cities. The first theft occurred in Laurel, MD on February 7, 2016. On that day, the subject grabbed three bracelets from a display case. On March 18, 2016, in Bowie, MD the suspect inquired about purchasing a diamond bracelet for his girlfriend’s birthday. He then grabbed the bracelet and fled from the store. In his most recent theft, the subject grabbed a diamond ring in Baltimore, MD on March 22, 2016.

The subject has been described as being 5’7” and weighing 160 pounds. He has a thin build and is between 45-55 years old. He has a long gray beard and has worn a black and white hat in each theft. If you have any information regarding the identity of this individual, please contact Detective Pundt of the Baltimore County Police Department at (410) 887-2190 or contact the Jewelers’ Security Alliance at 800-325-1883.

LOS ANGELES, CA – June 16, 2016

Special Agents from the ATF (Bureau of Alcohol, Tobacco, Firearms and Explosives) along with the Los Angeles County Sheriff’s Department arrested four subjects who were charged with participating in several smash-and-grab robberies. So far, a total of nine individuals have been charged in connection to the robbery ring. Two subjects remain at large; their names are Kenneth Paul, 21 of Los Angeles, CA and Evan Scott, 27, of Inglewood, CA. If you have any information regarding the whereabouts of these subjects please contact the Jewelers’ Security Alliance at 800-537-0067.

ROCHESTER, NY – July 2, 2016

27-year-old Raymond Gouin, and 22-year-old Crysta Greenier, were arrested by the Rochester Police for their part in a jewelry store theft. Gouin was charged with conspiracy to commit theft by unauthorized taking. Greenier was charged with willful concealment. The suspects stole from a jewelry store on July 2. The suspects grabbed a diamond ring and then fled from the store.

GLENDALE, CA – June 8, 2016

At approximately 9:20 p.m., a male and female couple viewed gold chains and bracelets. During the presentation the sales associate lost track of the items being presented. The male subject stated they were visiting from Portugal and were shopping for his 18th birthday. During the presentation the subject showed the sales associate a large stack of money. He claimed it was $19,000 in cash. After the male subject chose an item. The price was more than the cash he claimed to have in his possession. The subject stated they would get more money from his father, who was nearby. However, the subjects did not return. Both subjects escaped. The male subject was described as Hispanic. He is 5’10 and weighs 135lbs. He has dark hair and was last seen wearing a dark shirt and jeans. He also wore a heavy yellow gold chain. The female suspect is Hispanic and 40-years-old. She is 5’1 and weighs 115 pounds. She has dark hair in a bun and was last seen wearing a grey jacket, large orange purse with a large gold buckle. If you have any information, please contact the Glendale Police Department at 818-548-4033.

RANCHO CUCAMONGA, CA – June 15, 2016

At approximately 5:40 p.m., a subject entered a jewelry store for the third time in the same day. During his first two appearances, the sales associates offered the subject to complete a credit application. The subject stated he did not have proper identification and would go home to get his I.D. He then came back a third time. As he was being assisted by two sales associates, he revealed a gun and ordered the associates to fill a black bag with jewelry. The subject then fled the store with jewelry. The subject was described as a 35-year-old Hispanic male. He is 5’5 and weighs 135 pounds. He wore a black baseball hat, sunglasses and black jeans. He also wore a dark blue shirt with light color print of a guitar and skull. If you have any information regarding the identity of this individual, please contact the San Bernardino Sheriff’s Department at 909-477-2800.

TUKWILA, WA – July 15, 2016

At approximately 12:45 p.m., a subject inquired about gold chains. The sales associate took the item and element out of the case. As soon as the item was out of the case the subject grabbed the chain and ran from the store. The subject was described as a 23-year-old Samoan male. He is 5’7” weighs 180 pounds and has a stocky build. He has facial hear on his chin and on his sideburns. He was last seen wearing a red plaid long sleeve shirt with dark colored pants. If you have any information regarding the identity of this individual, please contact the Tukwila Police Department at 206-433-1808.

LITHONIA, GA – June 7, 2016

At approximately 3:35 p.m., a male subject requested to see gold bracelets from a jewelry display case. After the sales associate removed a bracelet, the male subject asked for a mirror. As the subject was positioning the bracelet on his wrist, the sales associate asked, “you’re not gonna run, are you?” As soon as the bracelet was secured, the subject ran out of the store. The subject was described as an African American male in his mid 20’s. He has a medium build and is approximately 5’7. He wore a black t-shirt along with black and grey basketball shorts. He also had gold teeth. If you have any information regarding the identity of this individual, please contact the Dekalb County Police Department at 678-937-5301.


1. Do not resist in a robbery.

2. Surveillance photos from eye-level cameras inside and outside the store provide excellent evidence for police.

3. Having buzzers on the door can help to keep out potential robbers.

4. Keeping a log book of suspicious incidents, and putting aside and saving surveillance video of suspicious incidents, can be a great help in subsequent investigations.

5. Sharing information and photos among jewelers and police, and with JSA, regarding casings and suspects can help prevent crime and assist with investigations.

6. Showcases with burglary-resistant, laminated glass and special frames can withstand many blows with a hammer and can prevent or reduce large losses. JSA has not seen robbers take retaliatory action when laminated glass is used and robbers are unable to enter a showcase or are able to take only a small amount of merchandise from a small hole. Furthermore, robbers frequently cut themselves on small holes and leave behind valuable DNA evidence from blood.

7. Do not keep any GIA grading reports or other lab grading reports in the same place as the diamonds are kept.

Listed below are the top ten “red flags” or warning signs that a criminal is in your store, including robbers, distraction thieves and grab and run artists. None of the red flags below prove a crime is about to happen, but jewelers should be aware that the red flags below are how many of today’s jewelry criminals commonly behave. While genuine customers can also have habits like these, a jeweler should take special precautions when he or she sees the following red flags. Remember, no red flag is conclusive, but each additional red flag should raise the level of security.


1. Is the person talking on a cell phone? Inform the person that you will be happy to serve them as soon as they finish their call.

2. Is the person wearing sunglasses? Suggest that the person remove the sunglasses to get a better view of the beautiful merchandise.

3. Is the person wearing a hat pulled low or a hoodie to conceal his or her identity?

4. Is the person wearing inappropriate clothing for the season, like a wool cap when the weather is in the 80s, or a raincoat on a sunny day?

5. Are large numbers of people entering together, for example, three or more people? Will you be able to adequately protect your merchandise with a large number of people inside your store?

6. Is the person putting large or bulky items, including coats, on the showcase, or moving pads, mirrors or other items on the showcase in order to block the jeweler’s view?

7. Is the person asking unusual questions, particularly about security, hours or schedules, or looking with unusual interest at your cameras or security equipment?

8. Is the person asking to see the “most expensive” watch or jewelry item in the store?

9. Is the person making hand signals or other gestures that appear to be communicating with other people?

10. Is the person walking around the store with their hands in their pockets in order to avoid touching anything in the store that would leave fingerprints.

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