About JSA in the Media
"Thief switches cubic zirconia for diamond."

Fox 5, Atlanta
February 2, 2016
"Man accused of swapping $28,000 diamond with fake."
Suspect reported to have switched CZ for diamond in Smyrna, GA jewelry store on February 1, 2016

Atlanta Journal and Constitution
February 3, 2016
“JSA Will Dole Out Reward in Female Armed Robber Case.” JSA will pay $10,000 reward it offered for information leading to the arrest of the female robber who carried out six armed robberies in 5 states.

JCK, January 12, 2016
“Female Robber Apprehended Outside Atlanta.” Female suspect arrested in Smyrna, Georgia after robbing 6 jewelry stores in Southeast U.S.

National Jeweler, January 11, 2016

Plymouth Township, PA – January 9, 2016The two suspects pictured in the video reached into an unlocked showcase in a mall retail store and took watches. If you have information contact the Plymouth Township Police Department at 610-279-1901.
COMMENT: Showcases must be kept locked except when actually taking merchandise out or returning merchandise to the showcase. Regardless of how busy a store is, sales personnel, or a security guard, must have a view of customers at all times.

Suspect Image
On February 1, 2016 the white male suspect pictured above switched a 2.15 carat diamond for a cubic zirconia in a retail jewelry store in Smyrna, GA. The suspect is described as 5’11” and 165-170 lbs. A suspect using the same name, “Mike Lynch,” was also reported to have been involved in possible attempts in Virginia in late December and early January seeking two carat loose diamonds.

Jewelers’ Security Alliance is offering a reward of up to $2,500 for information leading to the arrest of this theft suspect. If you have information, please call JSA on its Reward Hotline at 800-325-1883. If you wish to remain anonymous, measures will be taken to insure the protection of your identity, yet allow the payment of the reward.

Smyrna, GA – January 8, 2016

24-year-old Abigail Lee Kemp and her accomplice Lewis Jones, 35, were arrested by FBI Agents in Smyrna, GA. Kemp is accused of committing six gunpoint robberies in five states; Georgia, Florida, Tennessee, North Carolina and South Carolina.

LAS VEGAS, NV - January 28, 2016

Five men armed with handguns committed a smash and grab robbery. They wore masks, gloves and hoodies. They ordered everyone to the ground before breaking glass jewelry display cases and stealing several items. Courtney Jackson, Miles Martinez, Marquez Anderson, Kaysean Manor and Daysean Jenkins were among the arrested.

Coachella, CA – February 8 2016,

At approximately 5:35 p.m., a male subject committed a gunpoint robbery of a jewelry store. He stole an undetermined amount of money and jewelry. He is believed to be a 20-year-old Hispanic man. He is about 5 feet 6 inches tall and weighs 125 pound. Anyone with information is asked to call the Sherriff’s Office at 760-341-7867.

Rochester, NY – January 9, 2016

At approximately 5:58 p.m., a suspect approached a kiosk and requested to look at gold chains. After selecting a gold chain, the suspect selected a gold charm to attach to the chain. Once the suspect had control of both items he ran from the store. He was described as an African American male with a light complexion. He is approximately 6’2” and weighs 250 lbs. he wore a dark blue jacket, red t-shirt and gray sweatpants. If you have any information regarding the identity of this individual, please contact the Greece Police Department at 585-865-9200.

THOUSAND OAKS, CA – February 7, 2016

At approximately 11:45 a.m., two subjects produced sledgehammers at a jewelry store and began smashing display cases. The subjects then proceeded to steal jewelry and fled in a SUV, which was later abandoned. If you have any information regarding the identity of these individuals, please contact the Thousand Oaks Police Department at (805) 494-8200.

BLUEFIELD, WV - February 4, 2016

At approximately 6:30 p.m., a suspect approached the kiosk and asked to see bridal sets. A sales associate assisted the subject and showed him several bridal sets individually. The subject began to try the female rings on his pinky finger. He stated if the ring fit his pinky, it would fit his wife. The suspect then ran from the store with the female ring in his possession. He is described as a 180 lb. White male. He is 5'8" has strawberry blonde hair and had several tattoos. One of the tattoos is of a brick wall with the numbers 304 on his hand. He was last seen wearing a V-neck t-shirt, camouflage jacket and a ball cap. If you have any information regarding the identity of this individual, please contact the West Virginia State Police at 304-425-2101.



1. Jewelers should confirm with their alarm company that their alarm set-up will provide protection from entry from the roof, side walls and all possible points of entry, in addition to doors and windows.

2. All jewelry premises need adequate line security for their alarm system, and need to test their system from time to time.

3. Police and jewelers must respond to all alarm signals promptly, and examination of only the ground floor doors and windows is not sufficient. The roof, sidewalls and all possible points of entry must be examined, including through neighboring premises. Rooftop burglars have come through the roof in mall locations as well as in other types of locations, and many jewelry stores have been entered by breaking through sidewalls after gaining entry to an adjacent store from the roof of that adjacent store.

4. Make sure your firm’s alarm company call list is up-to-date, with adequate responders even during vacation periods, holidays and weekends. Jewelry personnel should never enter the jewelry premises alone in response to an alarm signal, but should await to be accompanied by police.

5. Do not position a safe on an outside wall or a wall of a neighboring office or store that would allow burglars to break through a wall and penetrate the safe without even entering the jeweler’s premises.

6. TL-15x6 and TL-30x6 rated safes and not adequate protection from today’s burglars, who can purchase inexpensive cutting devices from Home Depot or Lowe’s that can cut into and penetrate these safes.

7. Don’t leave merchandise out at night in showcases. Leaving inexpensive merchandise in showcases encourages break-ins. Even if all merchandise will not fit in a safe, try to lock low-end merchandise away and out of sight. If burglars break through walls and windows, and smash showcases, the damage to the store and possible business interruption can be more costly than the loss of the low end merchandise. Furthermore, burglars often take enough low-end merchandise that is left out overnight to amount to a significant loss.

8. Don't cover showcases when closed with cloth or other material. It is safer when potential burglars case your store to see empty, exposed showcases rather than covered showcases.

Listed below are the top ten “red flags” or warning signs that a criminal is in your store, including robbers, distraction thieves and grab and run artists. None of the red flags below prove a crime is about to happen, but jewelers should be aware that the red flags below are how many of today’s jewelry criminals commonly behave. While genuine customers can also have habits like these, a jeweler should take special precautions when he or she sees the following red flags. Remember, no red flag is conclusive, but each additional red flag should raise the level of security.


1. Is the person talking on a cell phone? Inform the person that you will be happy to serve them as soon as they finish their call.

2. Is the person wearing sunglasses? Suggest that the person remove the sunglasses to get a better view of the beautiful merchandise.

3. Is the person wearing a hat pulled low or a hoodie to conceal his or her identity?

4. Is the person wearing inappropriate clothing for the season, like a wool cap when the weather is in the 80s, or a raincoat on a sunny day?

5. Are large numbers of people entering together, for example, three or more people? Will you be able to adequately protect your merchandise with a large number of people inside your store?

6. Is the person putting large or bulky items, including coats, on the showcase, or moving pads, mirrors or other items on the showcase in order to block the jeweler’s view?

7. Is the person asking unusual questions, particularly about security, hours or schedules, or looking with unusual interest at your cameras or security equipment?

8. Is the person asking to see the “most expensive” watch or jewelry item in the store?

9. Is the person making hand signals or other gestures that appear to be communicating with other people?

10. Is the person walking around the store with their hands in their pockets in order to avoid touching anything in the store that would leave fingerprints.

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